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View compareWelcome to Überpack
At Überpack, we don’t just make bags — we create soulful companions for your journey. Born from the belief that carying less should mean living more, we design each bag to be more than just an accessory. It’s a reflection of your energy, your intentions, and your unique story.
ÜBERPACK
Vision Statement
To create the world’s most meaningful, self-sustaining, and emotionally connected Indian brand - where every bag is a reminder that carying purpose feels lighter than carying stuff.
At Überpack, we don’t just want to build the world’s most successful and valuable Indian brand —
we want to build the world’s most impactful one.
- A brand that doesn’t just sell products, but plants ideas.
- A brand that doesn’t just follow trends, but follows truth.
Our vision is to become a globally loved symbol of mindful living - through earth-friendly bags that cary more than just essentials; they cary values, intention, and hope.
We dream of:
- 🌱 A circular ecosystem where business and nature thrive together
- An Indian brand that leads the global stage with humility and innovation
- 🧘🏽♀️ A spiritual design language that whispers, not shouts
- 🌍 A product that reminds the world:
“The planet is not a burden to cary — it’s a blessing to hold.”
This isn’t just about bags.
It’s about building something larger than life, yet rooted in earth. - A brand that grows trees, not just profits.
- A business that heals, not just scales.
- A company that becomes a movement — carried on the shoulders of people who believe in better.
Mission:
To design experiences - not products - that remind people of their light; And our values are: Purpose. Planet. People. Positivity.
We’re not in the game to be the biggest.
We’re here to be the truest — and let success follow soul.
❤️ Überpack is more than a brand.
It’s your spiritual travel partner. Your planet-positive statement.
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Sustainable Luxury
Premium, eco-friendly products with no guilt.
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Spiritual Design
Bags with meaning, affirmations,
and soul. -
Made in India, Meant for the World
Handcrafted by Indian artisans for a global resonance.
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Conscious Capitalism
Profit aligned with purpose, supporting circular systems and artisan growth.
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Everyday Rituals
Your bag as an extension of your values and journey.
Founder & Co-Founder Introduction
Meet the humans behind the pack.
Hi, we’re Kashish & Ruchika — husband and wife, partners in life and now in this big-hearted dream called Überpack. A brand born from second chances, bold dreams, and quiet resilience.
Kashish here:
I came to Mumbai from Surat with stars in my eyes and a backpack of ambition. Studied at ICT, topped pharmacy, but deep down, my heart always whispered “business.”I started Überpack in 2017 — I was amongst the first to make battery-powered bags in India.
But... life happened. Doubts crept in. I listened to voices that weren’t mine.
They said: “Brand banana mushkil hai, kaise kar paaega?”
And I believed them. I paused the dream. Pivoted to corporate gifting. Survived — but didn’t feel alive.But the dream never really left me.
And one day, I shared it — truly shared it — with my wife.
She didn’t just hear it — she brought it to life. 💭✨
She made it hers.
Ruchika here:
A B.Com grad from Jai Hind and a diploma holder in fashion designing from B.D. Somani. I’m a designer by heart, not just degree. But I didn’t always believe in myself.Grew up in a world where I was seen but not celebrated.
They saw “quiet.”
They saw “supportive.”
What they missed was the storm of creativity I carried inside. But somehow… I kept going.
I knew I had love to give — to design, to people, to life.When Kashish told me he wanted to try again — I didn’t just nod. I picked up the thread and stitched the dream with him. I designed, shaped and led the soul of Überpack’s aesthetic.
And now, here we are — co-creating something we believe can change how people cary themselves in the world. ÜBERPACK is our love letter to second chances — and to the Earth. It’s not just a bag. It’s your daily reminder that what you cary… can cary you.
Not just bags, But belief. Not just style, But soul.
Thanks for being here.
This isn’t just our story — it’s your story too.
Because every one of us is carying something. Let’s cary it better.
It’s for anyone who has ever believed in something quietly… and is now ready to say it out loud.
With love,
Kashish & Ruchika
#HumansOfÜberpack #OurWhy #FounderStory
#CaryThePlanetNotTheWeight #MadeWithSoul